Movie drives publicity boom
Australia as a travel destination generated as a result of Baz Luhrmann’s movie and Tourism Australia’s campaign has reached a combined audience of more than 580 million people.
Australia (the movie) has ranked number 1 in each of the three weeks since opening in Spain, Sweden and Denmark and still ranks near the top of the box office in other key markets including Germany, France, UK and New Zealand.
Key quotes
“In just one case in the USA an Aussie Specialist travel agent took a group of clients to the movie and by the end of the evening had booked a 50 thousand dollar trip to Australia,” Geoff Buckley, Managing Director, Tourism Australia.
“Tens of millions of people around the world have spent their hard-earned dollars to go to a cinema to see a film that showcases the land and the people of Australia. That is a big win for the country,” Geoff Buckley, Managing Director, Tourism Australia.
AUSTRALIA The Movie
AUSTRALIA is an epic romantic action adventure, set in the country on the explosive brink of World War II. In it, an English aristrocart (Nicole Kidman) travels to the faraway continent where she meets a rough-hewn cattlle drover (Hugh Jackman) and reculantly agrees to join forces with him to save the land she inherited. Together they embark upon a transofrming journey across hundred of miles of the world’s most beuatiful yet unforgiving terrain, only to face the bombing of the city of Darwin by the Japanese forces that attacked Pearl Harbour. With his new film, Luhrmann is painting on a vast canvas, creating a cinematic expreience that brings together romance, drama, adventure and spectacle.
Filmed through the Northern Territory, Western Australia, New South Wales and Queensland, the land of Australia plays a pivotal role in this captivating work.
Source: Australia The Movie